Business is about so much more than just numbers.
We have reduced business to the logic of efficiency and profit, and neglected its importance as a producer of meaning, identity, and belonging. We have deprived it of transcendence and forgot to appreciate it as the most effective system for organizing our life’s work. As we face the rise of AI and automation and massive changes to our labor markets, we need a much deeper understanding of what it means to humanize business.
WE NEED NEW NARRATIVES AND ROLE MODELS FOR BUSINESS LEADERS AND FOR ALL OTHERS WHO WANT THEIR WORK AND THEIR LIVES TO BE BEAUTIFUL. We need a new sentimental education for us as workers that draws from the arts and humanities, from fiction and poetry, not just science; RATHER, AN EDUCATION THAT VIEWS BUSINESS AS ART.
This is why we are creating the Book of Beautiful Business.
The Book of Beautiful Business will present a vision and curriculum, manifesto and a manifestation, tools and rituals, for beautiful business in the age of machines. It will help you not only to recognize the beauty of your work and the beauty in your organization, but to unlock it: often enough so that beauty is not forgotten, and seldom enough for it to remain precious.